Hello again and welcome to one more update of Aduge’s Strategic Plan!
Today was a long, full of expectations and as productive as the first one (or even more).

We woke up early, thinking already of today’s main goal: to find out our next Vision statement. And what is it? The situation where we’ll be in a future moment, projecting our conquering vision and what does that means.

The starting point was a well known script for those used to a Strategic Planning (and this time we’ve learned a lot about this topic and caring a lot more for keeping it simple). Analyze the internal and external environment, understands your positioning to the next years, and understand where your target should be. Then you just need get ready to throw the dart! (And don’t worry too much, you’ll only understand all this after learning a little bit on the way).

To begin with, of course, a good coffee from Espírito Santo. From that point on our morning went through with talks about our market: other independent group, festivals and distribution portals, looking to identify significant attributes to a quick understanding of the market. That, along with our yesterday work, helped us to raise the Opportunities and Threatens that we have in our field of vision. We ended this part of the day in a detailed talk about the experience acquired with the project and through living, pointing out equally the problem as much as what went right.

Starting with these we could list with precision (at least, with as much precision that we needed) internal elements that are Strengths and Weakness of Aduge, that we can consider as the box that we found (or missed) the tool that which we can build games. A brief stop for a vegetarian nachos for lunch, funny talks and some more episodes from Extra Credits. After that an essential thin for all the warmth that is here at the beach: ice cream, lot’s of ice cream!

Time to be brace! “Where will Aduge be in March 2013″ is, well, a harsh question to realistically articulate. But with different fronts of talks we became less and less wimpy and took the chance to bring an answer to the main topics: how many games should we develop? which festivals will us take part? how will the internal and administrative  be? Where is the fish?

The afternoon went on quickly while we synced our mental images, using from a more theoretical to absurd metaphors approaches and exemplifications using glasses. To find a vocabulary wasn’t an easy task, but in the end we got to our objectives in a natural way, focusing in the moment of delivering the projects.

So where will we be in March 2013? A little bit of mystery doesn’t hurt anyone, so we live to you to find out while and when we announce our next projects! But we promise, lot’s of news soon, stay tuna! ><·>

After 11 months working on Tsar Project we are finally “ending” the pre-production stage. The pre-production was all about a discovery process, mostly the first opening of a double diamond process,  that in a way validates the early concept stages.

What must mark the beginning of production is a stage where we do not have any kind of uncertainties or doubts and can work on a “final” version of the software, without getting around different ways of doing things and without any big scope or feature changes.

The Production Planning we discussed the answers to questions that our testing and experimenting didn’t solve 100% and even the ones that testing and experimenting themselves had raised. The end result of our planning was excellent. More details… on the next chapters!

By the way, the one posting is Marcel Pace, executive producer of Tsar Project. (I rarely post here… You know, sound, music, project managing and process managing… kinda busy here, hehe! )

So, we have two big news for our readers!

First of all, we’ve been approved into the “Incubator” of the Technological University of our state (Paraná)! The important fact is that now Aduge has a physical place to exist! Quite small, but it helps a lot. We also have a weird kind of bonus: we need to show our accomplishments to the people that run this “Incubator”. (They seem to be really easy going about that, though… but I think we are doing pretty well being our own bosses!)

Second, we’ve just returned from our immersive Strategic Planning, an event that put every member of Aduge in one place (Itapoá, south of Brazil) for 4 days in a row. We actually worked some weeks before to prepare that, and finished everything 2 weeks after coming back. Quite an effort… But it seems that working will be easier now on!

Just to illustrate what we need to accomplish in the next few months, a mental map of our Future Vision:

Future Vision Map_2008

This is Funnnah!  ; )
The one who talks to you is Marcel Pace.
Sound Designer of Cedilha and taking care of Aduge’s management issues.
Enthusiastic on Design Management, Design, Management, Art, Photography, Video, Drums, Funk, Rock, Samba, Bichinho and a weird combination of deep-dark-blue and black.
And a Producer wannabe.

cusoon!